Coloplast starts 2010 by launching a new foam dressing with silicone adhesive.

The launch is a significant element in Coloplast’s plan to increase sales and profit in its wound care business.

”The market for silicone wound dressings has double digit growth rates and is the fastest growing segment within wound care. So the new dressing is launched to support future growth in Coloplast Wound Care”, said CEO Lars Rasmussen.

The new foam dressing with silicone adhesive, Biatain Silicone, means Coloplast now has a full product portfolio in the wound care field. The product was developed following consultations with more than 1000 nurses and doctors in five countries.

"We have combined our popular foam dressing, Biatain, with a special silicone adhesive, making it easier to apply and remove the dressing. It gives health professionals what they have asked us for: a flexible dressing that can be used for many different kinds of wounds. This gives us an edge in a growing market for foam dressings," says Peter Sylvest Nielsen, Vice President, Wound Care Marketing.

Biatain Silicone is launched this week in France and later in 2010 in a number of other European countries.