Coloplast wants to be a trusted guide for our users in a world of information overload, and a strong partner with clinicians who are the experts at getting people back to normal. With the dialogue-programme, Coloplast® Care, Coloplast actively seeks to improve both products and education for users and clinicians.
Through straight-forward advice and support, Coloplast® Care, guides more than 300,000 people to a better life and provides tips on how to take control of bladder or ostomy-related issues. The programme has been co-developed with our international nurse advisory boards, and it has been received positively by users where 83%* expressed feeling an improved quality of life through their participation.
Ethical marketing practices
Coloplast respects the boundary between the clinical expertise of clinicians and our own product expertise. Our dialogue with users is focused on product and lifestyle issues.To ensure that this boundary is respected, our staff is trained by clinicians, and our people on the phones use assessment tools developed by our medical marketing team that have been endorsed by global and national advisory healthcare boards.Coloplast will recommend solutions within our own portfolio, and clearly advice patients to contact their clinician if wishing to undertake a major appliance change. Coloplast therefore always recommends listening to the advice of the health care professionals.
*Coloplast Market Study 2013. Data on file.