Developing a project - Corporate
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Project Guidelines

Access to Healthcare projects are built on a simple yet rigorous set of criteria. These criteria extend from responsible management principles to the end goals of projects. It is important that each individual project matches the overall objectives of the Access to Healthcare programme. More on basic project guidelines

Access to Healthcare projects have to be clearly tied to one or more of our focus areas. These include:

  • Training & education for healthcare professionals 
  • Empowerment and organizing for people with intimate healthcare needs
  • Standard setting for treatment and access to services and products
  • Awareness building 
  • Research and studies on chronic disease management 
  • Dialogue with policy makers

 Furthermore, you should fairly early in the process be able to:

  • Describe how the project will provide measurable impact for local stakeholders (medical professionals, patients and policymakers, etc.)
  • Commit to measurable milestones and concrete deliverables in projects typically spanning 12 to 18 months in duration
  • Agree to accountable and ethical management of project funds and resources. 

From Idea to Project

Developing the concept

To initiate a project, interested potential partners should contact the local Coloplast subsidiary and submit an initial project description. Step 1

Developing the concept

An Access to Healthcare project typically starts off as an idea addressing an issue related to intimate healthcare conditions. Whether you as an end user, healthcare practitioner or organization come up with the idea, it could potentially lay the foundation of a new Access to Healthcare project.

After having established an initial dialogue with the local Coloplast subsidiary, the Access to Healthcare office can help you develop your ideas through sparring and further dialogue. This stage of the project development process involves asking questions like:

  • What concrete problem or issue does your idea address?
  • How could Coloplast's local subsidiary be of assistance?
  • Which external partners would you like to involve and how?
  • What would it take to get the project ready, for how long would it run, and what, approximately, would it cost?

Involving partners

Once the local partners and subsidiary have agreed on a project description, a formal proposal is completed and further collaboration is coordinated. Step 2

Involving partners

Access to Healthcare is a partnership programme, meaning that it supports projects where Coloplast engages with external partners to improve conditions for people with intimate healthcare needs. These may be healthcare practitioner organizations, local authorities, government representatives, end-user associations, hospitals and more.


Because Access to Healthcare seeks to build relationships and knowledge-sharing with partners, partners should be involved early on in the project development process and have clearly defined roles and interests in the project. You will need to consider questions such as:

  • How are your suggested partners right for your project?
  • What relationships and knowledge do they bring to the table, and how will they benefit from working with Coloplast, etc.?
  • Have you spoken to your potential partners and if so, do they share project aims and their proposed role?

Objectives and measures

The proposal is submitted to the Access to Healthcare administration, which can approve, reject, or suggest modifications to the project proposal Step 3

Defining objectives and measures: writing the application

The application form is where you finally compile all of your conceptual work into a detailed overview of the project. This is the formal document which an Access to Healthcare Steering Group will use to evaluate the project.


Just as important, the application form should be a helpful tool and reference point to successfully launch and manage the project. The form will ask for information regarding:

  • Objectives: what are the project’s specific, desired outcomes?
  • Deliverables: what are the key project milestones and their schedule for delivery?
  • Partners: who are they and what are their and Coloplast’s roles?
  • Social relevance: what specific impact will the project have for end-users in their community?

Launch & execution

When approved, a project contract is created and funds are released for project launch and implementation. Daily management of the project is agreed upon. Step 4

Launch & execution

When the project is launched, you need a clear plan for its execution. The milestones you have submitted in the application form will serve to drive the project forward.


There should be a designated person who is responsible for the project’s day-to-day management, and who can ensure regular follow-up. One of the challenges in executing the project successfully will be to ensure that the knowledge that comes from the project is, whenever possible, measured, captured and shared with all project stakeholders.


Milestones and evaluation

Progress regarding milestones and deliverables are reported regularly and all projects are subject to an after-action final review and financial accounting. Step 5

Milestones and evaluation

Depending on the project’s setup, you will have one or more milestones to report on and deliver. You will report on progress toward milestones using a simple format that includes concrete qualitative and quantitative measures.


If milestones are missed or delayed, you and your partners may need to consider changes to the project. If they are reached, you and the Access to Healthcare office will work together to ensure they are communicated, shared, celebrated and used to further knowledge that could be useful in other projects or Coloplast business areas.

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