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Mission: Making life easier for people with intimate healthcare needs

Coloplast develops products and services to make life easier for people with deeply personal and private medical conditions. These conditions are often associated with trauma and taboo. The more intimate the condition, the greater the requirement to come closer to customers, understand their world and develop solutions that are sensitive to their special needs. We call this Intimate Healthcare.

Closeness to all customers makes this possible. We listen to better understand needs, and respond by finding new ways to do things better together. We lead the way by bringing the best ideas first and fast to market in the form of medical devices and service solutions. 

Deeply private and personal medical conditions are our focus. Our passion to make a real difference to people’s lives is what drives and unites us. Our culture supports high ambitions, and releases the full potential of our own people to achieve them.
We welcome the broader responsibility that comes with leadership - a responsibility to the environment, to society, to our shareholders, and to act with integrity in all we do.

Vision: Setting the global standard for listening and responding

Coloplast was built on the fundamental ability to listen and respond. Nurse Elise Sørensen listened to her sister’s concerns, she understood her needs, and responded by inventing the world’s first disposable ostomy bag. An invention that has made life easier for thousands of people. Ever since, listening and responding has been an integral part of all we do. Only by listening, can we understand the world of our consumers and act accordingly by developing the right products and services. Over decades, we have gained invaluable knowledge through working directly with healthcare professionals and the people who use our products.

We will be a trusted guide for consumers in a world of information overload – and a stronger partner with clinicians who are the experts in caring and healing. At Coloplast, we strive to be a greater resource for everyone by setting the global standard for listening and responding.

Values

Our values define the way we think and act, both as individuals and as a company.

Closeness Closeness Closeness to all customers - end users as well as healthcare professionals - is our goal. What does closeness mean to us?
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Closeness

What does this mean for our customers?

Coloplast develops products and services to make life easier for people with deeply personal and private medical conditions.

The more intimate the condition, the closer we work with our customers to find solutions that are sensitive to their needs.Closeness to all customers - end users as well as healthcare professionals - is our goal.

Closeness requires a willingness to listen, an ability to empathize, and a commitment to act on what we learn. 

 

...and for us

Getting closer to our customers and understanding their needs is the guiding principle in everything we do. We all have a responsibility to listen and help respond to the needs of our customers.

But closeness also applies to our relationships with one another. We value open and honest dialogue so we can understand what motivates and drives us - both individually and as a company.

Through closeness, we can create a 'we' culture at Coloplast - where we listen to each other and do what we can to make our working lives easier.

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Passion Passion At Coloplast we share a passion to make this difference and we’re committed to achieving it. What does passion mean to us?
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Passion

What does this mean for our customers?

It's one of the most rewarding feelings - knowing you've made a real difference to another person’s quality of life. At Coloplast we share a passion to make this difference and we’re committed to achieving it. 

Passion motivates us to find new ways to do things better. And it generates a sense of urgency to bring the best ideas quickly to those who need them.

 

...and for us

Making a real difference to the lives of people who use our products is our greatest reward. We must be willing to go the extra distance. Our passion to make a difference unites us - and sets us apart from our competitors.

Passion drives us to find new ways to do things better. It inspires us to bring the best ideas rapidly to market. And we need passion to create a challenging, inspiring and enjoyable place to work.  

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Respect and responsibility Respect and responsibility Respect for one another and the world around us will always be at the heart of the Coloplast culture. What does respect and responsibility mean to us?
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Respect and responsibility

What does this mean for our customers?

Respect and responsibility are the cornerstones of closer customer relations. We must be honest, open and show integrity in everything we do. We have deep respect for the personal and private nature of the conditions end users face.

It's our responsibility not just to focus on finding medical solutions, but to find ways of minimizing the trauma and taboo associated with these conditions.

 

...and for us

Respect for one another and the world around us will always be at the heart of the Coloplast culture. 

 As Coloplast people, we’re accountable for our decisions and actions. As leader in our market, we take our responsibility seriously, showing respect for the environment, society, and ethical issues in everything we do.

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