Our strategy
Setting the standard of care at scale
With ageing populations and increasing demand, healthcare systems around the world are facing growing pressure. At Coloplast, we address unmet care needs through innovation while supporting health sectors to ensure that more users get access to the products and services they need.
Our 2030 strategy Impact4 brings together four strategic priorities that will shape how we grow, innovate and operate in the years ahead. They reflect the most important dimensions of our company – from customers and innovation to efficiency, technology and people.
Our 4 strategic priorities
Grow through innovative customer offerings
We will set the standard of care and put our customers first, delivering innovative products and services backed by solid evidence that truly make a difference in their lives.
Unlock next level efficiency gains
We will improve efficiency to deliver more value. That means rethinking how we work: getting more from what we already have, while also investing in new capabilities and better ways of working.
Embrace technology to elevate user experience and scale
We will use technology, including AI, to improve the way we serve our users. Significant investments in new technology platforms will help us raise the user experience, strengthen customer relationships, and scale our impact.
Cultivate a winning and sustainable company
We will foster a culture of customer-centricity and high performance, supported by strong leadership. Sustainability continues to remain a core priority – building a company that succeeds today while protecting tomorrow.