Good at responding?

14 Feb 2011

We want to set the global standard for listening and responding to our end users

 

To do that, we need to be good at sharing and making the best use of end user knowledge. 

A recent workshop focused on doing just that. 

The goal: to improve our ability to listen and respond to our end users. 

 

Still some way to go

But do we need to improve? According to Henrietta Madsen, Project Manager at Coloplast, we do.   
Henrietta, are we bad at listening and responding?

“Sometimes we are. We must become better at documenting what customers tell us to ensure our response is focused and to the point.

"And make sure that the whole organization makes use of it." 

So how do we do that?

"We're already doing it - we just need to be more consistent."

"We really value all end user input and it's our responsibility to use it in the best way possible."