SenSura

With its newly developed ostomy platform - SenSura - Coloplast once again sets the standard for innovative stoma care products worldwide.

 

The new platform offers highly improved features in the areas of greatest importance to people living with a stoma. SenSura was developed in close collaboration with users and more than 400 stoma care nurses internationally. As of today, the product will be launched in Denmark, and within the next 12 months SenSura will become available in all main markets.

SenSura achieved an overall user preference of 79-85 percent in clinical studies conducted against leading competitive products. With SenSura users felt more secure due to fewer incidents of leakage, and they felt more comfortable because the new adhesive was more pleasant and gentle on the skin. All of which are highly important factors when it comes to living with a stoma.

The SenSura double-layer adhesive combines the important adhesive capabilities, which ensure its overall superior performance, compared to today's single layer adhesive products.

The importance of continuously improving the quality of life for ostomy users was underlined by an international study presented recently at the World Council of Enterostomal Therapists (WCET) in Hong Kong. The OstomySkinStudy revealed that almost half the people living with a stoma suffer from skin problems. These problems primarily occur when stool effluents get in contact with the skin. This may happen if the stoma bag is either not fitted properly or the adhesive used is not good enough.

As a new platform of ostomy bags, SenSura will eventually address the total DKK 9.5 billion world market for ostomy products. Today the Coloplast market share for ostomy products amounts to 28 per cent globally, primarily obtained through sales in Europe.

"With the global roll out of SenSura we believe we can support providers and users to live a more comfortable life with ostomy," says Nicolai Buhl Andersen, Senior Vice President at Coloplast's Ostomy Division. "And with this launch we believe we can reach our goal of becoming the world's number one ostomy care provider and partner," says Andersen.