SpeediCath® Compact Set wins prestigious design award

SpeediCath^® Compact Set has just been awarded the Red Dot award for its iconic design.

Coloplast set new standards in designing catheters. This was the message from the jury of the prestigious design award, Red Dot, who also labelled the SpeediCath^® Compact Set solution as iconic, pure and non stigmatizing.

The Red Dot Design Award is an international and prestigious product design prize that was founded in 1955.  Each year, thousands of products are registered for the Red Dot Design Award by both designers and manufacturers.

Red dot is a consumer award that focuses on the user experience and aesthetics of the product. A jury that consists of renowned design experts from all over the world evaluates the products and picks the winner. Winning products are presented in the Red Dot Design Museum in Essen.

“First of all, as a designer it is always an honuor to know that someone appreciates your design” says Marlene Corydon, Senior Project Manager at Coloplast.

“I’m so happy that we have created a solution that has real value for real people. The SpeediCath^® Compact Set is discreet and a non stigmatizing accessory compared to a traditional catheter that can draw unwanted attention in public. Now, you can actually show the world what’s in your bag without having to be confronted with a very sensitive situation.”

 

Coloplast Design DNA

The SpeediCath^® Compact Set catheter was developed along with the Coloplast  Design DNA.

“In Coloplast, our design DNA is sort of a philosophy. The purpose is to create products with a clear Coloplast identity that deliver reliable and consistent user experiences. It creates the right amount of creativity and direction to our products,” Marlene explains.

“Design DNA is not to be understood as a step-by-step manual. Rather it enables us to think design in the Coloplast way every time we develop new products. It helps us create a clear and recognisable Coloplast experience by integrating design thinking from the starting point.”

The design team behind the The SpeediCath^® Compact Set will receive the prize July 2013. Every year Red Dot Design Award evaluates over 11,000 products from more than 60 countries.